Brand Identity Overhaul
Phase 01: Brand Strategy Session
Every successful brand has a strategy to win. Through a brand intensive session, we uncover who you are, who your customers are, how they’ll find you and why they should care. You will be able to tell your story consistently across all touchpoints.
Core Brand Kickoff
This is an opportunity for all team members to discuss where the brand is and the goals for the future. Together, we will find fresh insight to help develop and differentiate your brand, and keep your entire organization aligned. Before we think about a logo or website we take this moment to identify the brand’s purpose, vision, mission, and what it values.
Phase 02: Brand Messaging Framework
Create a brand messaging framework carefully constructing your tagline, value proposition, and brand messaging pillars. Use this document for internal teams and pitching to investors.
We’ll help you tell a cohesive story through compelling messaging that moves people along the customer journey. Articulate your value prop, tagline, and messaging pillars to help content creators tell a consistent brand story.
Phase 03: Visual Identity Design
We’ll take everything gathered from our strategy session to create a brand identity and messaging system. We shape the idea at the heart of a brand through your logo, social media content, and professional stationary.
Logo Design Rounds
Design concepts are typically delivered in JPEG format for client review. Round 1 of design concepts will usually only include designs of the logo. Round 2 of design comps will incorporate client changes and flow the design style into every site page for client approval.
Social Media Development
Choose up to two social media accounts you would like to build for your business (ex. TikTok, Facebook, Instagram, Twitter, etc.). Templates are fully editable layered files in .AI or .PSD format. Each template includes multiple branded elements in a variety of your brand colors, fonts, patterns and textures. We will develop new pieces of content divided into posts, stories, banner elements, including the copy for each:
- Post Template
- Story Template
- Profile Imagery
- Cover Artwork
- Copywrite (what to say)
- Banner Element
Phase 04: Website Design
We’ll take everything gathered from our strategy session to begin developing the website. This is a multi-step process including content framework, sitemap, wireframes, beta testing, and content integration.
Content Strategy (Sitemap)
The sitemap is used to organize information on a website. It provides a basic structure to the website, detailing number of pages, sections, and links between pages.
Wireframes and Design Comps
With our sitemap completed we can begin the layout of the website. Wireframes feature important areas on each page. They will plot the position of videos, images and text throughout the site.
We will have an outline of the content’s placement on the website, what to add, and what to remove.
Development and Beta Testing
We build the functional version of the website. Our developers code the site to work. All buttons, videos, images (compressed) are working. Output is the beta site, a rough clickable.
We will also solidify SEO (Search Engine Optimization) features and information to make the site searchable online.
Content Integration and Deployment
This is when we need all remaining content and copy. The site is ready to launch on mobile and desktop.
Phase 05: Brand Style Guidelines and Launch
Develop a guide for you and new additions to your team to convey who you are and how you present yourself to the world. This document will keep your brand speaking one message and a consistent experience across all platforms.
Packaging Your Brand to Launch
A personalized rulebook. Preserve your brand integrity with easy-to-use guidelines that empower your team to create on-brand content. We make sure you have everything you need to grow your site traffic and generate leads/purchases.